Bloomington Music Expo

BRANDING & LOGO DESIGN

The flexible branding system for the Bloomington Music Expo creates a variety of logo, color, and marketing options for the event. This vinyl collector’s event was the first in Bloomington in 2019, and the goal was for the creative to be eye-catching, hip, and a little bit snarky. The juxtaposition of modern/minimalist type and design with historic illustrations plays into the humorous vibe.