Kids Play Gym

BRANDING & WEBSITE DESIGN

We had the privilege of working with Kids Play Gym on building out their brand assets and website to better reflect their business. They wanted to keep their existing logo for the gym, to maintain consistency for their clients, so we built out the brand and design system around the previous logo.

As part of the branding, we created a set of shapes/icons that each represent an action that a kid can take in their gym. We love how these turned out, and how versatile and essential they became to the design system as we built the website.

Website: kidsplaygym.com

Creative direction & project management: Blueline