Lead Wave

BRANDING

Lead Wave is a sales training solutions company that offers a wide range of flexibility in the manner of delivering their services. We built a flexible logo monogram for them to reflect their adaptable nature. In addition to a range of heights to select from, the logo can also be displayed as an outline or solid. The monogram is professional with elements of tradition, to appeal to their ideal audience, with a modern twist in the typeforms that also create a wave.