NYC Tap

BRANDING & LOGO DESIGN

NYC Tap is a canned-water startup with the goal of creating a more sustainable alternative to bottled water. The goal for the logo design was to create something that was simple and easily recognizable that called to mind big cities and utilities. We wanted something that wouldn’t look out of place engraved on a water meter from 10, 50, or 100 years ago. The split in the border is a reference to pipes, and the flow of water. We paired the logo design with line illustrations of recognizable NYC landmarks, which would also create a set of collectible cans.