Elemental Prep
BRANDING & LOGO DESIGN
Elemental Prep teaches students how to improve improve their reading and thinking skills to make them natural LSAT test-takers. It’s not your stuffy old LSAT-prep, it’s like an ice cold LaCroix compared to the competition. We established a logo and full brand package for Elemental Prep that exemplifies the fun and non-traditional nature of this company and brilliant founder, Ellen Cassidy.
Elemental Prep’s flagship product is the LSAT prep book, The Loophole in LSAT Logical Reasoning. We completed a redesign of The Loophole cover in 2021.
The logo functions as an Abstract “e,” while also symbolizing a Loophole, and “cutting through the bullshit.”
