North Lawrence Career Center

BRANDING & LOGO DESIGN

The North Lawrence Career Center is growing and evolving from a traditional trade school into one that brings in students studying design, web development, nursing, and other new career areas. They wanted an updated brand to reflect this change and to attract both their traditional trade school students and a new group interested in pursuing STEM careers.

Their brand focus is on the different pathways a student can take in life and career after spending time with NLCC, so we created the “Pathways Badge” as the brand mark that represents the career center. It is academic, modern, and timeless, and most importantly looks great on a hoodie.

Project management by Blueline